SUPER BOWL 2016
The SoCal Honda Dealers have been part of a 10+ year campaign where instead of being jerk car salesmen, SoCal Honda Dealers are helpful. In the most recent stint of the campaign they have been surprising people all over SoCal with "Random Acts of Helpfulness". So for the Super Bowl we decided to unleash the biggest Random Act yet (which was later submitted and completely ignored at Cannes).
SECRET WEAPON MARKETING
Copywriters: Jeremy Graham & Mike Alfaro
Art Directors: Gera Guillén & Noah Meadors
ACD: Leah Dieterich
CD: Rick Sittig