Socal honda -
Happy Honda Days

The SoCal Honda Dealers are known in SoCal for being helpful, wearing blue polo shirts w/ khakis and surprising people with “Random Acts of Helpfulness”. For the holidays we translate our 100% real-life real-people campaign into a frikkin’ Rankin/Bass stop motion styled winter wonderland.

This is by far my favorite time of year and how can you not love translating a real person campaign into one where the main brand character is surrounded by talking anthropomorphic animal puppets. Plus the miniature sets we get to build are beyond adorable. LOOK AT THAT TINY MIXER FOR GOSH SAKES!!! Sorry for yelling, here are some of my favorites from 2015-2019.

SECRET WEAPON
Animation by Shadow Machine
All spots directed by Jed Hathaway

HELPFUL TIME OF YEAR - 2015
TIME FOR HAPPY HONDA DAYS - 2018
COMING TO TOWN - 2015
PENGUIN MAKEOVER - 2018
DRUMS - 2016
ICE AGE - 2017
TOY DESIGNER - 2018
EMOTIONAL SUPPORT COOKIE - 2019

Copywriters: Mike Alfaro, Shaun Oppedisano, & Jeremy Graham
Art Directors: Gera Guillén, Enrique Alvarado, & Noah Meadors
ACD: Leah Dieterich
CD: Rick Sittig