Microsoft was going through a tough time with their OS release of Windows Vista. You could just mention the name and people would shudder. But... what was the problem? Was it the product or just negative word of mouth?
The campaign helped Microsoft Windows steer the ship in a new direction and perception of the brand increased tremendously. We then took Windows Vista around the country for real people to try it out themselves and decide.
BRADLEY AND MONTGOMERY
Art Directors: Noah Meadors & Rachel Frederick
CDs: Brian Harris & Craig Moore