TACO BELL
AGENCY: DEUTSCH LA
ROLES: ART DIRECTOR, WRITER, DESIGNER, FOOD POD MAKER
NATE ROBINSON Copywriter: Matt Meszaros • Art Director: Noah Meadors • ACDs: Gordy Sang & Brian Siedband • CDs: Jason Karley & Josh Dimarcantonio • Director: Jonathan Krisel
MANMERCIALS Copywriter: Matt Meszaros • Art Director: Noah Meadors • CDs: Patrick Almaguer & Scott Clark • Director: Jonathan Krisel
Dream client, fun work, and monthly trips to the Taco Bell test kitchen. It was two fast, intense years of writing endless scripts and collaborating with ridiculously talented people.
I’ll never forget it. [crunches into cheesy gordita crunch]
HELLO FATHER Copywriter: Matt Meszaros • Art Director: Noah Meadors • ACDs: Gordy Sang & Brian Siedband • CDs: Jason Karley & Josh Dimarcantonio • Director: Craig Gillespie
FOOD PODS
While writing scripts, I also sketched storyboards for Taco Bell’s food pods. When Deutsch took over the account, we brought the food out of green screen land and into the real world. Creating detailed, practical environments was a blast, and yes, even the perfect cheese pull took serious planning (and so many takes).
