DISNEY INSPIRE VISA CARD
AGENCY: DISNEY
ROLES: ART DIRECTOR, TRANSITION CONCEPTOR, CHEWIE NOISE PICKER
TRANSACTION TRANSITION - TWEENS, MGF & DINK
Copywriter: Donna Ko • Art Director: Noah Meadors • Senior Designer: Sofi Ouhri. • GCD: Erick Mangali • Director: Terry Hall (@ PSYOP)
In my first month on a Disney contract, my partner and I were asked to help launch a new top-tier Disney Visa card.
The existing spots felt like they were animated in Keynote, so the brief was simple: what could we do beyond that?
Also, whatever we made would debut in Times Square!
We swung for the fences. The scripts and boards landed, the ask grew to three spots, and I got a crash course in navigating a heavily corporate environment.
Scripts changed almost weekly thanks to feedback and shifting park schedules. But in the end…
the result: Card sign-ups were 40% higher than projected in the first week!!!(+ a couple more !!!)
I call a project a win when one day your job is digging through a folder of Chewie sounds from Lucasfilm.
