Happy honda days

AGENCY: SECRET WEAPON “Rick sittig’s agency”

ROLES: ACD, ART DIRECTOR, WRITER, ILLUSTRATOR, PHOTOGRAPHER, STORYBOARDER, DESIGNER, SONGWRITER

During the holidays, we took Helpful Honda to the North Pole, and it was easily my favorite time of the year. I’ve always loved stop-motion animation, so working on these spots felt like stepping straight into a Rankin/Bass holiday special—pure magic, minus the questionable 1960s lip-syncing. Each year, we worked with incredible talent, from all-star voice actors to Emmy-winning animators to the cinematographer of Marcel the Shell With Shoes On.

Animation by Shadow Machine/23- Ancient Order
All spots directed by Jed Hathaway

Below is just a handful of spots from the 9 years of working on these.

Copywriters: Leah Dieterich, Mike Alfaro, Shaun Oppedisano, & Jeremy Graham
Art Directors: Gera Guillén, Enrique Alvarado, & Noah Meadors

SCRIPTED
SPOTS

I‘ve always dreamed about writing for polar bears, cookies, nut crackers and penguins (I know, wrong pole, but our AirBnB/snowbirding script never made it through).

SONGS

I make up songs in my head everyday, so it’s nice being able to do it for work and with the amazing Gabe Sokoloff. Some years we even recorded at EastWest Studios in the same room used by Frank Sinatra, Michael Jackson & the Fifty Shades of Grey soundtrack.

OOH

How often do you get to shoot seals in scarves and penguins in little hockey jerseys? No seriously, if you know of a job where you get to do this more than once a year please let me know hey@noahmeadors.com.

DIGITAL
BANNERS

Every year we did animations for digital banners, but the exports were always so tiny. Instead of posting those tiny things, enjoy these 1920x1080 exports of 2023’s banners.

EXTRAS

Sometimes posters had to be made or logos crafted. I was always happy to step in.
Also enjoy some behind the scenes shots.

Previous
Previous

SoCal Honda Dealers

Next
Next

Jack in the Box